Are you constantly told things needed to be a certain way in your small business? There are alternatives to the standard playbooks and paradigms. This site offers a journey down the roads less travelled.

Let’s be real. The Small Business paradigm sucks. 10% of you survive. The startup paradigm sucks even more. 98% of you FAIL. Be honest about it. Ask the question. What’s wrong with this picture? ANSWER: It’s not designed for you to win.

The approach to starting a small business taught in the blogsphere, universities and by coaches around the world is flawed in one key way. It denies the statistical reality of relying on running a business using debt and traditional media spends.

The Startup paradigms is equally flawed. It is designed to serve the Investor side. They win by creating a portfolio of what to them is akin to a bunch of cheap bets.

If you don’t like our views, that’s ok. The respectfully critical are welcome and embraced. Argument is important in free speech. We may learn something, or it may reinforce our views. If you troll us you will be deleted.

All articles, charts, technology systems, diagrams, cheat sheets etc., discussed on our website are for illustrative purposes only and are not to be construed as specific advice or recommendations. Your advisors should give you advice. We can offer general educational information herein. It may or may not apply to you and your specific circumstances. And links to 3rd parties are not to be construed as advice or recommendations for what they offer. We might have liked something they did or said but that does not mean we endorse or like it everything they offer.

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The authors on this site are shareholders and/or employees of Saasu Pty Ltd.